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“If we could get all of those people [who smoke] to completely switch all of their cigarettes to noncombustible cigarettes, it would be good for public health”

-Mitch Zeller, director of the Food and Drug Administration’s Center for Tobacco Products

“Stick to stick, [electronic cigarettes] are almost certainly less toxic than cigarettes”

-Dr. Tom Frieden, Director of Centers for Disease Control and Prevention